It's about winning with a flourish, it's about winning with style, it's about the glory of the game.
It's also about having an astute businessman at the centre of the club, and a manager that trusts young players.
Tottenham's net spend over the last five years is a staggering £1 million, and when this is compared to the rest of the top 6 in the Premier League, it is remarkable...
No wonder we're not struggling to pay for our new stadium!
JL